THE CAC SCALE TEST
The business that can afford to pay the most to acquire a customer always wins.
Most businesses either overpay for customers or under-invest in acquisition without knowing it.
Calculate your Current, Ideal and Maximum CAC, plus the Target CAC your profit goal supports, then see whether to scale, optimize, or change your economics.
FREE TOOL · ~5 MINUTES
YOUR CAC POSITION
Underspending
$120 below your Ideal CAC. You have room to test more volume.
Get clarityon your numbers
Make a confidentdecision
Get personalizedtools for your next step
THE RESULT
YOU'LL FINISH WITHONE CLEAR DECISION.
SCALE
You can afford to acquire more customers.
OPTIMIZE
You're at the limit of your current economics.
CHANGE THE ECONOMICS
Your economics need to change.
THE VALUE
WITH THIS TOOL,YOU'LL GET 5 ANSWERS.
- 01
WHAT AM I PAYING TODAY?
CURRENT CAC
Your average media and variable acquisition spend per new customer.
- 02
WHAT SHOULD I BE WILLING TO PAY?
IDEAL CAC
What fits your profit target using your current operating cost rate.
- 03
HOW FAR CAN I GO?
MAXIMUM CAC
The customer contribution available before acquisition, fixed costs and profit.
- 04
WHAT SHOULD I DO?
SCALE / OPTIMIZE / CHANGE THE ECONOMICS
A clear decision based on your numbers.
- 05
HOW DO I GET THERE?
FREE PERSONALIZED TOOLS
Practical tools for your moment to help you execute faster and better.
FREE TOOL · ~5 MINUTES